Visionary Dave Hakkens sees the future of consumer electronics as modular. He assembled a team to try to end planned obsolescence and reduce electronic waste by pushing the idea of a modular cell phone.Phonebloks produced a video to try to steer the industry towards a more modular direction. Using the ‘power of the people’ it was successful. Google's famed ATAP group has taken an interest in this idea.
Project Ara is Google’s attempt to reinvent the cellphone as we know it. It’s an attempt to launch a phone where all of the main components are interchangeable via modules that click in and out, attaching via electro-permanent magnets.
Inventive minds are already looking into expanding this concept to other electronic devices. There are opportunities here.